AMY KING

Psychology, data and technology are three areas King is very familiar with. As the founder and CEO of tech start-up, People Matter, and a trained occupational and organisational psychologist, King is applying data and pattern analysis to mental wellbeing. The aim is to help businesses and people recognise the signs and symptoms of burnout earlier. Her business analyses digital working pattern data, such as email and calendar information, HR data such as absence, attrition, and subjective data, and links this to mental wellbeing. Since the business’ launch in 2020, King has secured funding and inked a deal for a UK-wide roll out with Experian, as well as forming partnerships with a number of global companies.