CATHERINE SIN

Sin leads change programmes that drive growth in HSBC's commercial and investment banking businesses across 54 markets. She is particularly invested in people, championing the people strategy within marketing to build a thriving environment, which has resulted in uplifts in employee advocacy scores. As the marcomms lead in HSBC's Balance network, which aims to drive diversity and inclusion, she leads charitable partnerships to amplify female voices. She also mentors youngsters both in and out of work, helping ethnic minority females to find their voice.