CHARLOTTE WILLIAMS

Influencer marketing agency SevenSix specialises in diversity and inclusion and works with brands including Bumble, Bacardi, Monica Vinader and Greenpeace. Williams founded the company in 2019, combining her previous marketing experience at brands such as Hello Kitty with her personal experience as an influencer, both of which gave her a valuable perspective on the lack of representation from brands within influencer marketing. In just under two years, the business has grown exponentially and Williams runs a team of six. She launched an industry survey in early 2021, called Lifting the Lid: The Influencer Pricing Report. It gathered data from over 275 brands, agencies and influencers and was the first of its kind to highlight the major discrepancies in pay across the industry.