Ffyona Dawber

Synergy Vision

In March 2021, Synergy Vision (SV), a 13-year-old medical education consultancy with over 60 staff in London, Dublin and Sydney, became employee-owned. CEO/founder Ffyona Dawber announced the transfer of 87.5% of the company to employees saying this: secures the future for SV and is a legacy of which we are immensely proud.

Ffyona's decision gives her team even greater trust and responsibility. Their majority shareholding is held in an employee ownership trust (EOT) with a link between productivity and bonus/profit share for all. Legally an EOT must have a 51% controlling interest, so SV's nearly 90% interest is a vote of confidence in employees.

Starting with no clients, two staff and a strong vision, Ffyona has invested in people, giving all staff a voice and progression opportunities. She has led trail-blazing initiatives including the four-day working week, successful since 2018, and received rewards beginning with Most Promising New Business (2009). This early recognition continuing through to Investors in People platinum accreditation (2020), a sector first, placing SV in the top 2% of UK companies.

Staff-focused lockdown initiatives (see video) helped SV exceed changing client needs. SV retained all clients and added six during 2020, achieving 29% new growth, 17% growth in net product and a fees revenue of nearly £4.5 million.

Originally a nurse, Ffyona's focus on the patient was the driver in setting up SV and has been instilled throughout. She is an industry thought leader, a past Healthcare Communications Association executive committee member and regular Communiqu Awards judge.