Lee Lythe

Spark Foundry

Lee Lythe is a force to be reckoned with. From being promoted to Chief Investment Officer whilst away on maternity leave, to being listed as one of Campaign's Top 10 Media Buyers, she continues to accelerate Spark Foundry's business by smashing targets and leading the 80-person strong investment team. During these times of uncertainty, Lee has been a rock for clients, continually focused on driving value and removing any risk from their digital activity via Spark's guaranteed outcomes product. Despite a tough year for most, Lee hit all her targets, over-delivered on revenue targets by nearly a quarter (+19%) and boosted the agency's total billings by +7%! (not for publication) Lee has been instrumental in the creation, launch and rollout of the agency's new brand proposition as the Acceleration Agency. Her vision for growing Spark's business is evident under her leadership, the team have delivered some of the best audits Spark's ever received. Under Lee's watch, innovation stays front of mind with Spark being one of the first to test Planet V, implementing programmatic ITV video activity across AV clients. Lee has also driven a project to upskill Spark's traditional trading teams to embark upon trading programmatically, has led the new starter programme to recruit and train a diverse talent base, and is committed to breaking down silos between teams. Being a firm believer that collaboration delivers the best results for clients, and ultimately drives acceleration - showcasing her success by delivering a client brief in 24 hours across all media!