In 2010, Founder and CEO of GingerMay, Victoria Usher built a multi-award winning, international PR and marketing consultancy to prove that a truly people-focused company delivers stronger business performance. Today, genuine flexible working and personalised career progression are at the heart of GingerMay's success.
Having personally faced the trials of being a working mum in a male-dominated sector, Victoria keeps flexibility central to the business. Before the pandemic, staff were able to work from home as well as enjoy flexi-hour arrangements; with national lockdowns, Victoria enabled the team to adjust their working hours around personal, childcare, and mental health needs. As of 2021, 65% of the GingerMay team are working parents and staff turnover is an impressive 10%, outshining the industry average of 31% .
Moreover, Victoria transformed GingerMay's career development initiatives in 2020 to further support individuals professional ambitions. By investing 5% of the business's annual profit in training and reinventing peer reviews to be transparent, Victoria created a feedback-driven culture where team members can recognise their strengths and access personalised development opportunities. In February 2021, over 25% of the team was promoted, outshining the 12% yearly average for job mobility.
Due to its supportive culture, GingerMay's business rebounded to pre-Covid levels in Q4 2020 and its team is expanding by 20% in 2021. With Victoria's leadership, GingerMay showcases how combining a sensitive outlook to work-life balance with valuable career development leads to happier staff, retains industry talent, and generates commercial success.
CIPD, Good Work Index 2020