NICKY DE SIMONE

De Simone has been with The Estée Lauder Companies for the last nine years. In response to the Covid-19 pandemic and evolving buying habits, she oversaw the launch of virtual make-up and skincare consultations and live chat services. These were hosted by ELC UK & Ireland's beauty advisers across nine brands. De Simone also oversaw virtual shopping and social selling and piloted artificial reality projects, including Too Faced's first virtual store and virtual make-up 'try-on' technology. De Simone is also executive sponsor for ELC's UK & Ireland Global Reverse Mentor programme, a platform for ELC's GenZ and millennial employees to help shape business decisions by sharing trend-led insights with the company's executive leaders.