SIMI LINDGREN

Bringing technology and beauty together is the concept behind YUTYBAZAR, the brainchild of Lindgren, who previously worked at Centaur and Cision Media. The website, launched during the pandemic in August 2020, champions Black-owned beauty brands and is powered by artificial intelligence, with the aim of matching consumers to the best products. The business is also strongly rooted in sustainability, featuring curated brands which are inclusive but also patent pending algorithms which recognise all individuals, irrespective of race or gender. Lindgren developed the algorithms following studies in Artificial Intelligence in Business at Said Business School at University of Oxford.